How YouTube is Changing The Game

Over the past few years becoming a YouTube Partner has become a career for people. Their videos have received enough plays and comments that they are making six figure salaries by uploading a short and simple video weekly. How is it that most entertainers work years before earning that much, but John Doe from anywhere can achieve that right away via YouTube?

Out of the top ten earners in 2010 from the YouTube Partnership number ten received $101,000, while number one made $315,000.

Number ten on the list Natalie Tran has ranked in over 429.2 million channel views and 1 million subscribers. Natalie’s channel is mostly videos of her talking or ranting about something going on in her life. This type of video is called video blogging or Vlogging. Yet, some how 429 million people have watched her videos and found them entertaining.

The top earner on the list, Shane Dawson, is boosting over 707.9 million views and over 2.7 million subscribers. Just like Natalie, Shane vlogs about things going on in his life. In 2010 enough people watched Shane talk about his life that he was able to receive $315,000 from YouTube.

Now not everyone one of the YouTube partners are able to achieve money like this. No, these people have very tight guidelines to follow in-order to maintain their status as a Premier YouTube Partner. They need to upload a video once or twice a week, interact with viewers via the comment section of their page and maintain a stable number of views, comments and subscribers. For most people this is a full time job.

However, some have been able to cash in outside of YouTube. The people behind The Annoying Orange recently had a show air on Cartoon Networks Adult Swim block. The YouTube user Fred has had a movie made by Lionsgate and is currently working on a show Nickelodeon. Others have gone on to expand their career.

iJustine who refuses to discuss how much she makes from YouTube has gone on to guest on Law and Order and co-host Game Trailers on Spike.

No matter how you look at YouTube is slowly changing the entertainment model. Studios and networks are beginning to pay attention to what draws peoples attention of people online instead of reading the scripts they receive.