Sunday, November 11, 2012

The Power of Reddit



So you a blog post, video or image you want to share with the world because you feel it will take off. However, you are just some random person on the Internet and have no real powerful outlet to share your work. If only there was a place you could post the link to your work and let the Internet do its job. Well there is actually a site that could make or break your work and that is Reddit.

Reddit is “the front page of the Internet” and was founded in 2005 by Steve Huffman and Alexis Ohanian. The is a mix of social networking and message board that allows users to either upvote or downvote all the content shared. Users are able to set the kind of content they wish to view by subscribing to specific “subreddits” that relate to numerous topics. With 3.8billion monthly page views it is fair to say that Reddit could be your distribution gold mine.

Of course, you could hope that the views and shares you can get through simply tweeting and posting on Facebook will help spread your content. Only thing is you won’t the recognition you deserve. Reddit will help you expand on your content to only make your future work better. Plus, by taking advantage of Reddit you will be able to have people realize they saw the content first before people on Twitter and Facebook.

Another great thing is that if your content covers multiple areas you can greatly expand your views or sharing by taking advantage of those numerous subreddits. By doing so you will expand on the eyes that see your content and the amount of them that will copy that link and share it on the other social networking sites.

Now this isn’t a typical publishing or distribution idea, but if you are going from an all-digital standpoint then this is something you need to consider. Even if you aren’t and are looking for a way to help spread the word about your work. Sharing exclusive content or holding an Ask Me Anything you will connect with demographics you might have never been on their radar. Yeah that is more of a marketing tool, but in the long run certain areas between that and distribution combine into the same idea.  

1 comment:

  1. Reddit is one of the greatest and worst things ever on the Internet. The concept is great to get new submission ideas out in the world but it is hard to make sure you get the recognition for what you have created. The other problem with Reddit is how I feel most people use it. Most people I know who look at Reddit use it to find something amusing and as a time waster. They do not read articles or look to hard for anything with substance, funny pictures are the only things that they remember. Now don’t get me wrong I love what Reddit could do for people and content on the Internet. I feel that if you are okay with some recognition issues and working hard to push your posts then Reddit can be a great place to help launch ideas. You just have to remember that Reddit can take a lot of work, more then most people think.

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